Effective Date: 19 April 2026

Argo Tractors SA (Pty) Ltd (“we”, “us”, “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our used equipment marketplace website (“Website”).

1. Information We Collect

By using this Website, you consent to the collection and processing of your personal information as described below.

We may collect the following information:

• Full name and contact details (email address, phone number)
• Information submitted through inquiry or dealer contact forms
• Account registration details (if applicable)
• Subscription preferences (newsletter or alerts)
• Device, browser, and usage data (via cookies and analytics tools)
• Communication data from WhatsApp or other messaging integrations
• Any additional information voluntarily submitted by you

2. How We Use Your Information

Your personal information is collected and processed for the following purposes:

• To respond to inquiries and provide customer support
• To connect you with relevant dealers or sellers regarding listed equipment
• To facilitate communication between buyers and sellers
• To send updates, listings, or marketing communications (where consent is given)
• To improve Website functionality, performance, and user experience
• To analyse traffic and user behaviour
• To send push notifications (if subscribed)
• To comply with legal and regulatory obligations

3. Sharing of Information

We do not sell your personal information.

However, we may share your information in the following cases:

• With registered dealers or sellers when you submit an inquiry on a listing
• With service providers (e.g., hosting, analytics, marketing tools) who assist in operating the Website
• With financial or service partners only where relevant to your request
• When required by law, regulation, or legal process
• For fraud prevention, security, or investigation purposes

All third parties are required to treat your information confidentially and in accordance with applicable data protection laws.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enhance user experience
• Analyse Website performance and traffic
• Support marketing and remarketing efforts

You can manage or disable cookies through your browser settings.

5. Marketing and Communication

You may opt-in to receive:

• ArgoSA news, updates, and promotions
• Notifications about listings or relevant products
• Third-party offers (only with your explicit consent)

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

6. Push Notifications

If you enable browser push notifications, you consent to receiving alerts, updates, and promotional content.

You can disable these notifications at any time through your browser or device settings.

7. WhatsApp Communication

Our Website includes a WhatsApp contact feature.

By initiating a WhatsApp conversation:

• You consent to communication via WhatsApp
• Messages may be stored for record-keeping and support purposes
• Standard messaging or data charges may apply

8. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information against:

• Unauthorised access
• Loss or misuse
• Alteration or disclosure

Your information is stored securely and only retained for as long as necessary for the purposes outlined in this policy or as required by law.

We may request identity verification before granting access to personal data.

9. Payment Information

This Website functions as a listing and inquiry platform only.

• No payments or transactions are processed on the Website
• We do not collect or store credit card or banking details

If payment functionality is introduced in future, it will be handled via secure, compliant third-party payment gateways.

10. Your Rights (POPIA)

In terms of POPIA, you have the right to:

• Access your personal information
• Request correction or deletion of your data
• Object to processing for direct marketing
• Withdraw consent at any time
• Lodge a complaint with the Information Regulator

11. Updates to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Effective Date. Continued use of the Website constitutes acceptance of the updated policy.

12. Contact Details

For any queries, requests, or concerns regarding this Privacy Policy or your personal information, please contact:

Argo Tractors SA (Pty) Ltd
22 Pomona Street, Pomona AH
Kempton Park, Gauteng, 1619

📧 Email: argo@argosa.co.za
📞 Tel: 011 914 1700 / 066 110 9758
🌐 Website: www.argosa.co.za